yozuri is actually a brand name, but it's kind of like vaccum cleaners that people call hoovers even though that's not the brand. there are loads of types that look like shrimps, fish or just glitter skirts. they do work well in the right conditions. i've got mullet, pinky, carranteen etc on them. they are deadly for maabanker off harbour walls, jetties etc...even small shad cant resist...