Identifying Chokka

[ppgovenders]

Can anybody tell me how to I.D. genuine Chokka for fishing.  Lots of people sell the stuff for different prices and claim it is the same thing.  What should I look out for when buying?

 

[Volcom]

C ure 4rm rbay, n0ticed a fw tackle shops selling chokka c0verd in ink... To me that jst says it got defrostd n re-frozen. Good quality chokka is N0T rolled bt packd naturaly and is pure white with a red tinge to the skin.

 

[Polychaete]

I should have taken a photo for you, caught a lot the week end.

http://en.wikipedia.org/wiki/Squid

Heres some pictures.   I guess it can be covered in ink as it has very thick black ink inside as a defence mechanism.

The skin has a light brown or pinkly colour and when removed it usually is white.