Hi, welcome to the most addictive hobby I got myself into.
My advice would be, gather as much info possible and then start shopping but go to all the tackle shops you know and ask around. There is nothing like a "all-round" good priced shop. I have about 5 shops I support from Springs to PTA. and each one of them for diff reasons,
like my next rod i saw in woodmead for r900 and R750.00 in boksburg and getting it from a local tackle shop in springs for R500.00. I am no pro so I’m not going to recommend this and that but I will tell you what works for me.
Rods: go for the best you can afford. a nice medium rod maybe as all-rounder till the gogga gets a good hold then start with application specific rods
Reels: maybe start off with a spinning reel then build your kit with bait casting stuff. most people I know gets bait casters to start with and actually end up getting spinning stuff till they get the hang of the casting reels.
Line: I was one of the people that said the only diff is price but there are more pros than cons with proper line. floro vs. mono and braid.
Brands are always good but do your homework because it is also a very biased thing. much like cars, I like VW so I say get a GTI but the next dude will say OPC.
and that brings me to my next point. stick to your budget a lot of guys on the forum and in the stores recommend the R3000.00 reels so highly that you would think the R600.00 reels is a load of s#%t, they are not bad but not as good as the R3000 reels. I have quantum pt = R2500.00 stuff and daiwa megaforce stuff = R500.00 and i fish them equally for different applications. if you can get R3000.00 stuff then get it but look for something you like and ask for input on the forum and google the reviews on the products you are looking at, the most $$$ doesn't get the biggest fish.
On the lure side I don’t know. just don’t buy "anything" the tackle store would say is a great lure.
with anything i dont mean never ask, but be carefull off just getting something that a good sales person want to sell to you as a new angler, they are sales people who needs commision at the end of the month.
for starters maybe get the basic stuff in the 3 major colors,
Sencos , flukes, grubs and brush hogs in junebug, watermelon and green pumpkin colors. Spinners in White, chartreuse and white. chartrease color.
the stores are normally cool with terminal tackle, hooks and the other small things.
Help me if i wrong but this is like it is for me. (needs to look after the budget)