Looks a bit gimmicky to me, but I'm cynical. It looks like fair value, but for a lot of things that you will probably not end up using..my 2c. Which is not unlike lures and fishing tackle in general, I have too many lures to mention, from bass to bigger fish and also smaller fish, but that said there are just a handful that I trust to produce and take fishing with me. From fluke and popper to plug and spoon.
My bass tackle set, that lives in the car consists of an old worm bag with a few trusted plastics (3 or 4 3" baby bass flukes, a chartreuse fluke and a big dark blue fluke, one or 2 worms and a creature bait or 2), a sensation frog and a yellow hula popper with black and yellow tail, a pack with different spare bass hooks (worm off-sets, hayabasha? for the flukes and big off-sets for a frog or creature), swivels, a few split shot (including one or 2 "hook clip-on" leads for flukes) and some leader. Just add my little trusty rod and reel and if there is a bass swimming around I'm pretty confident I'll nail it, you don't need to complicate it much more than that.