sabass has a very basic dvd for beginers should be available at most tackle shops...(hopefully this wont be edited out)
always good to start with very basic:
spinning reel...to start with or a baitcaster if you have the patients
6.6...7...or whatever makes you feel good...start off with a softer action (medium action) rod so you dont snap the line when striking and it will assist when trying to land a good fish when it turns and runs.
12lb line just to get the hang of things then go up or down as required...10 lb might be a bit light for a beginner.
weightless fluke a mojo or texas rig is always a good starting rig.
use small plastic lures to start with junior flukes... c tails and small twin tail lizards have alway proved to be a good lure for beginners...they catch fish which keeps the beginner interested.
use small hooks 1...2...max 3 because they set easier...you dont need to break the rod to set the hook...chances are better for a hook up.
there are so many dvds out there to watch...rapala has a good dvd which covers all the crankbaits and how to use them...if you take someone out who has never fished cranks make sure you wear glasses to protect your eyes and a big rimmed hat to protect your head
spend time on the water with people who know how tie rigs...and present lure.