The interesting reason is why are they doing this now? Have a look at the latest SportFishing mag and the figures are pretty depressing. They do support however what I have been saying for years. The US will protect its own fishery resources and continue to rape the rest of the world's. They proudly talk about the rebound in swordfish stocks, the 99inch minimum atlantic marlin, the increase in T&R, mandatory circle hook use in tournaments etc - and yet they are still the world's largest net importer of billfish. As for the initiative above, it doesn't extend to swordfish because apparently they are not billfish.
Don't get me wrong, it is a good start and it will bring the attention of the masses to the problem. However, 90% of this imported billfish is not destined for the menu - it is used for pet food and fertiliser. That is the real problem.