Oh Ja
Use braid - 60-80lbs. Free spool the thing till it touches the bottom. That's those moerse hooks are placed on the top eye of the jig - so it doesn't get stuck. tighten the line. Jig upwards with the rod tip - two or more jigging movements. Drop the tip and reel in, taking up the slack. When the line goes taught again - jig. The guys I watched did it on the drift. They reckon it provides the lure with horizontal movement. They were both into fish on the first drop and landed about 5 each in a couple of hours.